Brand · Ideas · Promotion · Wedding

All Aboard the Wedding Train!

Get your tickets since this train is leaving the station right now! It’s almost peak wedding season in the summer! I’m so glad that mine is done at this point even if I was a bit under the weather. Everywhere I turn I can’t avoid engagement announcements or upcoming nuptials. Even some unexpected department stores are getting in on the Wedding industry action. Namely slapping the “W” word on anything white, ivory or special occasion looking.

Let’s play a game and look at the image to guess which (unexpected) business wants in on the wedding game?!









A = Target – believe it or not they have had a wedding shop and sell dresses for awhile. I was even considering them as a viable option at one point since I really didn’t want to spend a fortune on a dress. However the styles there are very plain. I got almost my entire Wedding Day Outfit from ModCloth, with the exception of the strapless bra from Target!

B = Forever 21 – prime case and point of featuring white, cream or ivory items then slapping the word wedding on them to charge a premium. I was startled to receive an e-mail from their newsletter not so subtly titled “WIFE ME UP 💍“.

C = Walmart – They don’t have a full blown wedding shop, but they specialize in other items such as invitations that I mentioned in my Mail Time post, also accessories. They even have a lengthy article about picking the perfect jewelry for the special day!


Call me lazy haha since I had the intention of writing a review about the registries, but that would have been way more writing. Maybe next week! How many weddings will you be attending this year?


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